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Brand Development for The Celebration Hall of Larimer
The Celebration Hall of Larimer, soon to be nestled within the walls of the former Larimer Elementary School in Pittsburgh, is a vibrant community hub and events center. This transformed space honors the neighborhood's history while providing a dynamic venue where residents can come together for celebrations, events, and shared experiences.
\Designing a visual identity for a venue and community center like Celebration Hall is a distinct challenge compared to crafting branding for other products or services. Right from the start, I recognized the importance of ensuring that the brand essence resonates with the surrounding community and mirrors the diverse group of individuals who contributed to its development.
Keeping this in mind, I conceived a visual identity embodying the same versatility as the Larimer Community. It incorporates playful elements, recognizable shapes, and a vibrant color palette to cultivate an inviting and cheerful atmosphere. This design exudes a sense of freshness and modernity while also evoking a touch of familiarity and nostalgia, mirroring the transformation of The Larimer School Building.