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Brand Design for Celebration Hall of Larimer
Brand Development and Design
The Celebration Hall of Larimer, nestled within the walls of the former Larimer Elementary School building in Pittsburgh, is a vibrant community hub and events center. This transformed space honors the neighborhood's history while providing a dynamic venue where residents can come together for celebrations, events, and shared experiences.
Designing a visual identity for a venue and community center like Celebration Hall is a distinct challenge compared to crafting branding for other products or services. Right from the start, I recognized the importance of ensuring that the brand essence resonates with the surrounding community and mirrors the diverse group of individuals who contributed to its development. Keeping this in mind, I conceived a visual identity that embodies the same versatility as the Larimer Community itself.
The logo and accompanying graphics incorporate playful elements, recognizable shapes, and a vibrant color palette to cultivate an inviting and cheerful atmosphere. This design exudes a sense of freshness and modernity while also evoking a touch of familiarity and nostalgia, mirroring the transformation of The Larimer School Building.